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Physical stores have a salesperson that guide and advise the cutsomers of what kind of product is available based on their needs and demands. Advantages and Disadvantages can accrue from the personal communication. The training of the salesperson is also a very time consuming and costly process. Advantages and Disadvantages of Personal Selling The most significant strength of personal selling is its flexibility. Personal selling focuses on personal problems of customers. Public relations are proceeding of edifice up the Elec company image in the eyes of the community in the hopes of interpret the manner of goodwill into sales. A dynamic salesperson with a strong but friendly personality, and with comprehensive product knowledge, is often the overriding factor in closing sales. Wiki User Answered . A salesperson can gauge the customer’s reaction to a sales approach and immediately adjust the message to facilitate better understanding. Personal communication should have an impact than messages delivered through advertising media, so that the selling can be done at a better approach. However, television demonstration is much limited. • The salesperson can demonstrate the operations and use of the product. Personal communication must have a direct effect than messages shipped through advertising press, so the selling can be done at a better approach. POS merchandising involves face-to-face contact between sales representatives of producers and the retail trade. There are a number of advantages and disadvantages of personal selling. Meaning of Personal Selling || Advantages and Disadvantages ? A lot of people do not like to sell themselves. Selling can be through different ways for example direct selling, selling on the internet, selling on retail stores or personal selling. Disadvantages of personal selling. Tailoring of the message 3. But the audience with the customer should Answers. Salespeople can tailor their presentations to fit the needs, motives, and behavior of individual customers. 2011-02-03 10:27:22. Detail Demonstration: Except television advertisements, demonstration is not possible. The firm’s fortunes are tied to the loyalty of consumers which, in turn, depends on the very presence of salesman. Source of research information• Disadvantages: 1. And, if you know how to sell, then you have another advantage. Personal selling allows the seller to convey more information than other promotions. Because consumers tend to dislike intrusive outbound marketing techniques, which they frequently view as spam, previously successful sales techniques such as mail shots or email marketing have little or no effect. But personal selling must not be overlooked: it remains an extremely important part of a salesperson’s arsenal and is a skill every good salesperson must master. Advantages & Disadvantages of Personal Selling• Advantages: 1. Merchandising involves face-to-face contact between sales representatives of producers and the retail trade. Disadvantages Of Personal Selling 1.Cost of employing sales force 2.In addition to basic pay incentives are to be provided 3.Sales person can only call on one customer at a time. References 1.Marketing Management by Dr.karunakarn 2.Marketing Management by Dr C.B.Momoria Dr. Pradeep Jain and Dr Priti Mitra 3.Marketing Management by Ramaswamy and Namakumari 4.www.google.com … Advantage, you know the subject exceedingly well. See Answer. Advantages and Disadvantages of Personal Selling. Labour intensive . 30. School Strathmore University; Course Title FIT BBT 101; Type. Under the retail channel, a sales person interacts with potential customers who come on their own to enquire about a product. One of the disadvantages associated with personal selling is that: A)cold calling is easier than direct mail advertising. It involves personal interaction between two or more people, so each person can observe the other's needs and characteristics and make quick adjustments. 4. Allowing for two-way interaction. E)all of these. Personal selling is such a process-direct and close between the customer and salesman that the consumer loyalty depends on the presence of such a salesman. Advantages. Personal selling is determined by personal communication between your retailer and buyer. The ability to interact with the receiver allows the sender to determine the impact of the message. Personal selling is the most effective tool at certain stages of the buying process, particularly in building up buyers' preferences, convictions, and actions. Test Prep. You also know what the customer's key objections are on each sell. The moment the salesman moves out, the clientele drops down to the detriment of the firm. High cost 4. Meaning Personal Selling 2. Personal selling ensures development of relationship between the sales person and the prospective customer. Disadvantages of Owning Your Personal Residence in an Irrevocable Trust. 9 10 11. Asked by Wiki User. B)a salesperson often change the message based on consumers' needs. In this two-way communication, the seller can identify the specific needs and problems of the buyer and tailor the sales presentation in light of this knowledge. Inconsistent messages 2. Its advantages include the following: 1. Sales force/management conflict 3. Limitations. Challenges in Personal Selling Personal selling involves face-to-face contact with a customer. Meaning Personal Selling: Selling is personal or impersonal process of assisting and/or persuading a prospective customer to buy a commodity or service or to act favourably upon an idea that has commercial significance […] Potential ethical problems 14. Allowing for two-way interaction 2. Impact. Personal Selling as a marketing communication tool. What are disadvantages to personal selling? Poor reach 5. Industrial Selling Environment3 Exogenous Variables:3 Endogenous variables:3 FOUNDATIONS OF PERSONAL SELLING: AN ORGANIZATION CUSTOMER FOCUS:5 Promotion and role of personal selling:7 Personal selling: the conceptual framework:9 Stages of the selling process9 Personal selling and Competition:12 Scene 1: NEW FIRM, NEW PRODUCT LINE/MIX13 Scene 2: NEW UNKNOWN FIRM AND … Advantages and Disadvantages can accrue from the non-public communication. 3. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. Disadvantage, you know the subject TOO well. State five advantages and five disadvantages of personal selling in product promotion. Personal selling can take place through two different channels – through retail and through direct-to-consumer channel. Merits of Personal Selling: A final strength of personal selling is the multiple tasks that the sales force can perform. Disadvantages of Personal Selling: 1. Personal selling involves person in selling activity.Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called Personal selling. Uploaded By thomesthomes; Pages 23. Personal selling depends on personal communication between the seller and buyer. Salesman can provide a detail demonstration and can supervise when customer is making the actual use of products. Personal Selling Advantages and Disadvantages of Personal Selling The nature of personal selling positions this promotional tool uniquely among those available to marketers. Personal selling is a part of a company’s promotion mix, beside with public relations, sales promotion, and advertising. Owing to this very reason, the conversion rate as the name itself suggests, it involves face to face selling. ADVERTISEMENTS: After reading this article you will learn about Personal Selling:- 1. Personal selling should be part of a wider sales mix, alongside telesales, email marketing, sales promotion, advertising, and public relations. Salespeople can tailor their presentations to fit the needs, motives, and behavior of individual customers. Point-of-sale merchandising is a specialist form of personal selling. • In personal selling the buyer is able to make informed decisions. Disadvantages of Personal Selling. Personal selling is the name itself suggests involves facing. Disadvantages of personal selling explaining the. In this unit, we will understand the advantages and disadvantages of selling. The personal sale would achieve success easily when it is backed by another marketing tools such as advertising or public relations. July 11, 2018 Kirsten Howe One of the things we do at Absolute Trust Counsel is assist families with a disabled senior to preserve assets and also become eligible for Medi-Cal assistance to help them pay for nursing home care. High cost. Salespeople can tailor their presentations to fit the needs, motives, and behavior of individual customers. However, online stores do not have the same pathway to purchase. Advantages of Personal Selling 3. This preview shows page 18 - 22 out of 23 pages. The main advantages and disadvantages of personal selling can be summarised as follows: Point-of-sale merchandising can be said to be a specialist form of personal selling. This helps in making sales. Personal selling is just one of many skills you should have in your sales toolbox. Undoubtedly, the most significant strength of personal selling is its flexibility. While online selling definitely has been a boon because of the ease and convenience of shopping, one thing that it lacks is personal shopper assistant. The most significant strength of personal selling is its flexibility. One of the tools we often use to do this type of planning is an irrevocable trust. It is comparatively more effective and result-oriented. Moreover, the sales representative can adapt according to the needs of the client and can change the script accordingly. D)it can be directed toward those customers with the highest potential. Involvement in the decision-process 5. There is direct interaction between the buyer and the seller. Personal selling is typically a one-on-one process by which a company's sales representatives personally work with prospects to recommend the best product or service to match their needs. It is seen that in some cases, despite knowing some shortcomings of a product, customer tend to purchase it simply because of personal relationship with the seller. Lack of distraction 4. However, the advantages can outweigh the disadvantages in certain situations. • This method is persuasive as it involves personal communication. You want it; it becomes easier for the sales representative to convert the customer. Personal selling delivers more impact that direct mail, newspaper advertising and telephone sales rarely provide. Personal selling has several important advantages and disadvantages compared with the other elements of marketing communication mix (see Table 8.6). Top Answer. C)it is expensive. Can only reach a limited number of customers. Salespeople ask questions of prospects to understand their particular needs and then try to sell the benefits of the most appropriate solution to meet those needs. 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Merchandising is a specialist form of personal selling: disadvantages of selling their and...

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